When the Super Bowl Meets Haute Horlogerie: 8 Timepieces That Stole the Show at Super Bowl LX 2026
The Seattle Seahawks’ 29-13 victory over the New England Patriots at the 60th Super Bowl LX was a night to remember, not just for the on-field action but also for the dazzling display of luxury timepieces that graced the wrists of celebrities and athletes alike. But here’s where it gets fascinating: these weren’t just watches—they were statements, each telling a story of style, craftsmanship, and personal flair. Let’s dive into the wrist wins that had everyone talking, from Bad Bunny’s bold Audemars Piguet to Jay-Z’s celestial Patek Philippe. And this is the part most people miss: these timepieces aren’t just accessories; they’re cultural markers, reflecting the wearer’s identity and the zeitgeist of the moment.
Bad Bunny: The Trendsetter’s Choice
Puerto Rican sensation and recent Grammy winner Bad Bunny took center stage during the halftime show, not just with his electrifying performance but also with his wrist game. He sported one of Audemars Piguet’s newest releases: the Royal Oak Selfwinding in 18K yellow gold with a malachite stone dial. This 37mm model, launched just a week prior (also available in 41mm), is a testament to Bad Bunny’s knack for staying ahead of trends. Powered by the in-house Calibre 5909, it boasts a 60-hour power reserve and 50 meters of water resistance—a perfect blend of luxury and functionality. But here’s the controversial part: is malachite too bold for a watch dial, or is it the next big thing in luxury timepieces? Let us know in the comments!
Jalen Hurts: Classic Elegance Meets Athletic Greatness
Philadelphia Eagles quarterback Jalen Hurts was introduced as a “Super Bowl Legend,” but his Rolex Datejust 41 might just be the real icon here. Crafted in Oystersteel and yellow gold, this timeless piece features a champagne dial with a sunray finish and a Jubilee bracelet. The fluted bezel, a Rolex signature, caught every flash of the paparazzi’s cameras. It’s a watch that says, ‘I’ve arrived,’ but is it too traditional for a young star like Hurts? Weigh in below!
Travis Scott: Vintage Vibes, Modern Appeal
Travis Scott, the undisputed king of cool, opted for something entirely unexpected: a vintage Seiko Vintage c515-5000 Calculator. Produced between 1982 and 1989, this highly collectible piece is a nod to a generation that values personal style over price tags. With its memory steel case, light grey face, and built-in calculator, alarm, light, and stopwatch, it’s a functional yet nostalgic choice. But here’s the question: will this affordable gem remain under the radar, or will Travis Scott’s endorsement send its value skyrocketing?
Jay-Z: The Cosmos on His Wrist
Jay-Z, a man known for his impeccable taste in timepieces, brought the universe to the Super Bowl with his Patek Philippe Celestial Grand Complications. This 44mm platinum masterpiece displays a live sky chart, showing the motion of the stars, the Moon’s phase, and its orbit as seen from Geneva’s latitude. An ellipse on the crystal frames the visible sky, while a central hand indicates the date. It’s a watch that’s as much a conversation starter as it is a timekeeper. But is it too extravagant, or is it the ultimate expression of luxury?
Tom Brady: The Horological Connoisseur’s Pick
Tom Brady, a name synonymous with excellence, showcased his love for fine watches with Audemars Piguet’s Royal Oak Selfwinding Perpetual Calendar. Updated with a full “Bleu Nuit, Nuage 50” ceramic case and bracelet, this 41mm timepiece pays homage to the original 1972 dial tone. Just 9.5mm thick and water-resistant to 50 meters, it’s powered by the new Calibre 7138, featuring crown-only calendar adjustment. The blue Grande Tapisserie dial and realistic moonphase make it a lightweight, scratch-resistant masterpiece. But here’s the debate: is ceramic the future of luxury watches, or does it lack the warmth of traditional materials?
Christian Gonzalez: Bold and Unapologetic
New England Patriots cornerback Christian Gonzalez made a statement during the pre-game tunnel walk with his Breitling Super Chronomat B01. Upgraded in 18K red gold and paired with the signature Rouleaux bracelet, this watch features a dial with rose gold-tone hands, baton markers, three chronograph sub-dials, and a date window at six o’clock. It’s bold, it’s unapologetic, and it’s undeniably Gonzalez. But is it too much for the field, or is it the perfect blend of sport and luxury?
Roger Federer: The Ambassador’s Choice
Roger Federer, as the face of Rolex, showcased the Land-Dweller, a model that wowed the watch industry at last year’s Watches and Wonders. With its 70s-inspired Oysterquartz case available in 40mm and 36mm sizes, all-new integrated bracelet, and impeccable mechanics, it’s a watch that bridges the past and future. Federer’s endorsement adds a layer of prestige, but here’s the question: can any new release truly outshine this modern classic?
Editor’s Choice: The Takeaway
From Bad Bunny’s audacious malachite dial to Jay-Z’s astronomical Patek Philippe, Super Bowl LX 2026 proved that watches are more than just timekeepers—they’re extensions of personality, status symbols, and cultural artifacts. But here’s the ultimate question: which of these timepieces would you choose to wear, and why? Let the debate begin in the comments!
